We employ a proven process that begins with precise insights into the nature of the problem, a sharply defined strategy and the deployment of the right service mix to bring about effective resolution. This process focuses on three 3 foundational and core aspects that we call—
d’frens exists to help turn your limitless potential into outcomes
through reimagining—
Over the last few years, organisations the world over have realised that the entire working experience matters more to their employees than just financial packages and perks. But providing highly enriching experiences to your workforce regularly is not easy. It requires a lot of thought, implementing systems and processes, both cultural and transformational, and build an effective and relevant Employee Experience.
At d’frens, we help you understand the moments that matter and create this holistic employee experience.
We believe that genuine experiences can only be built by keeping the full scope of the organisation’s identity in mind. So, we work with you to identify the key areas where there is a need to incorporate positive experiences and ensure that the experiences crafted are unique, sincere, and are appropriate for your employees. And while a lot goes into this process, the end result translates into success and growth, both for your organisation and your workforce.
In a world where money is no longer the primary motivating factor for employees, focusing on the employee experience is the most promising competitive advantage that organizations can create.
Employers now need to know and understand what is important to today’s workforces and reflect that in their employment value proposition.
Customers will never love a company until the employees love it first.
The challenge
A change in leadership kicked off a changed vision and values stack. While the vision was well received and articulated by the CEO, the challenge for our HR client was to ensure that the values were percolated across all levels of the organization.
The approach
A key element of the campaign was first creating ownership among the managers to then activate a systemic change through our proprietary R.E.A.L. framework of communication:
Raise Awareness
Educate Audience
Amplify Purpose
Leverage Advocacy
d’frens devised High Flyer—a values campaign that addressed each tier of the organisation. Helping employees learn and live values everyday at work, the 5 month long campaign included floor walks, escape room experiences, live examples through improv exercises with the campaign reaching its crescendo when a 300 sq. ft. mural created collectively by employees was revealed.
Outcomes
d’frens garnered a total of 1978 touch points from the universe of 500 employees – i.e each employee participated in 3-4 touch points during the 5 months. The campaign received a consistent high approval rating and the crowning moment was the absorption of the values rated at 4.5/5 by each function.
We’ve brought value to our customers. As always, we’re grateful for their appreciation.
“Aiming to build a learning culture, they not only helped us with our plans but also added value to make it much bigger and a huge success”
Sunil Singh,
Reliance Industries Ltd.
“d’frens helped us identify our brand identity, clarify our message and revived our organization. Their expertise and agility guided us to become a brand we are proud of!”
Stuart Harris,
Growth Academy Asia, Hong Kong