The challenge

Our F&B major client wanted HR solutions to organically elevate managers from going beyond managing and possessing technical skills to building a comprehensive outlook in nurturing manager-reportee relationships with focus on open dialogue.

The approach

As the client’s HR business partner, d’frens recommended a communication and socialization app, exclusive to managers which provided a platform that facilitated open dialogue and information hosting and exchange. The app became a repository of all official internal communications and was a focal point of campaigns intended for manager groups. Engagement on the app was augmented through gamified experiences that were created on an ongoing basis.

Outcomes

The app helped shape perspectives in developing and breaking out of the old mold. A sense of community started to evolve with managers sharing real day to day examples of how being a manager means a lot more things. By understanding the pulse of the group, the client’s HR team could alter the form official communication took, time it right and create more adoption of initiatives focused to uplift their managers and their reportees.