Employee value proposition

Taking an evidence-based approach to address employees directly and meaningfully

Employers now need to know and understand what is important to today’s workforces and reflect that in their employment value proposition.

Rob Silzer and Ben E. Dowell

Offers your employees cannot refuse

At d’frens, we work with you to create an EVP that offers the perfect win-win situation by addressing all the needs and wants of employees, while guaranteeing a positive ROI for the company.

We begin by assessing the viewpoints and perceptions of your employees, both past and current, with respect to the company and its culture. Guided by this insight, we define the multiple components of EVP including financial perks and benefits, growth opportunities, workplace culture, positive work environment, and more. And as a finishing touch, we go the extra mile and even build out the right promotional plan for you to help spread the word about your EVP through the most effective internal and external channels. 

We believe a great EVP doesn’t just help attract and retain the best talent, its true power is reflected when it drives Employee Advocacy and helps strengthen the Employer’s Brand. 

Transformation in action

Using history to
shape the future

See how d’frens helped a leading enterprise IT company get in touch with their roots.

The challenge

Although the client is a leading information technology company that has innovated and developed products that have impacted multiple industries and the lives of millions of people, the R&D teams at their Bangalore facility had little to no knowledge of the company’s glorious heritage. 

The approach

D’frens designed a calendar plan that can bring to life the essence of the EVP. The plan drove intent, pride, and passion among the employees and allow them to understand that they are working amongst highly skilled professionals in a culture has always focused on ground breaking innovation. 

A show and tell approach was used to turn employees in to advocates; along with the execution of a scalable, measurable and experiential plan that appealed to the multi-generational workforce.

Anything experiential can definitely be measured. And we built smart mechanisms to measure physical, phy-gital & virtual experiences. The icing on the cake is when we got a medal at the top industry events for this experience.


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What our customers think

We’ve brought value to our customers. As always, we’re grateful for their appreciation.

“Aiming to build a learning culture, they not only helped us with our plans but also added value to make it much bigger and a huge success”

Sunil Singh,
Reliance Industries Ltd.

See the video

“d’frens helped us identify our brand identity, clarify our message and revived our organization. Their expertise and agility guided us to become a brand we are proud of!”

Stuart Harris,
Growth Academy Asia, Hong Kong