Turning engaged employees into your most vocal proponents to leverage the true power of employee advocacy
“Brands don’t build trust, people do. People really are the future of a brand and its voice.”
We understand that employees need to trust and believe in the organisation first for advocacy programs to work. By partnering with you, we work to bridge the gap and improve employee engagement to enhance communication, connection, and camaraderie. Furthermore, we set in place customized employee advocacy policies, training guides, and relevant employee advocacy tools to reach your objectives. And create relevant, impressive, and shareable content assets for multiple channels while ensuring compliance and offering monitoring capabilities.
We know that employee advocacy programs are not just about directing employees to share content on their personal platforms, but about developing an ecosystem that offers value, scope, and the right tools to the employees so that they become advocates in their own right while feeling fulfilled and empowered.
See how D’frens helped a leading enterprise IT company get in touch with their roots.
The challenge
Although the client is a leading information technology company that has innovated and developed products that have impacted multiple industries and the lives of millions of people, the R&D teams at their Bangalore facility had little to no knowledge of the company’s glorious heritage.
The approach
D’frens designed a calendar plan that can bring to life the essence of the EVP. The plan drove intent, pride, and passion among the employees and allow them to understand that they are working amongst highly skilled professionals in a culture has always focused on ground breaking innovation.
A show and tell approach was used to turn employees in to advocates; along with the execution of a scalable, measurable and experiential plan that appealed to the multi-generational workforce.
Outcomes
Anything experiential can definitely be measured. And we built smart mechanisms to measure physical, phy-gital & virtual experiences. The icing on the cake is when we got a medal at the top industry events for this experience.
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We’ve brought value to our customers. As always, we’re grateful for their appreciation.
“Aiming to build a learning culture, they not only helped us with our plans but also added value to make it much bigger and a huge success”
Sunil Singh,
Reliance Industries Ltd.
“d’frens helped us identify our brand identity, clarify our message and revived our organization. Their expertise and agility guided us to become a brand we are proud of!”
Stuart Harris,
Growth Academy Asia, Hong Kong