Although the client is a leading information technology company that has innovated and developed products that have impacted multiple industries and the lives of millions of people, the R&D teams at their Bangalore facility had little to no knowledge of the company’s glorious heritage.
D’frens designed a calendar plan that can bring to life the essence of the EVP. The plan drove intent, pride, and passion among the employees and allow them to understand that they are working amongst highly skilled professionals in a culture has always focused on ground breaking innovation.
A show and tell approach was used to turn employees in to advocates; along with the execution of a scalable, measurable and experiential plan that appealed to the multi-generational workforce.
Anything experiential can definitely be measured. And we built smart mechanisms to measure physical, phy-gital & virtual experiences. The icing on the cake is when we got a medal at the top industry events for this experience.