Turning core values into differentiators through organizational culture transformation
"Culture, more than products or services, is what differentiates an organization from competitors, both in the minds of customers and of employees."
We work with strong leaders who have the will and courage to lead their team towards a new era. We collaborate with you to observe and assess your organizational culture, custom build a plan to bring about the required evolution, and set it all into motion so your employees are driven to deliver their very best!
With a comprehensive understanding of your company’s current setting, goal-focused experiential activities designed to bring about behavioural transformation, all backed by our years of experience building transformative workplaces, we ensure to facilitate engagement, improve employee experience, and drive innovation by transforming your business culture.
The challenge
The client reached out to d’frens with an aspiration of growing the learning culture across their 19,000 pax O&G conglomerate. The concern drew from low adoption rates of their digital learning ecosystem, low visibility into the impact of various academic programs, and the lack of ownership in employees’ learning and development.
The approach
d’frens developed “ABC Learning Week” as the vehicle for transforming the organizational culture. The campaign focused on on-the-floor awareness experiences, informal learning workshops formal career development workshops and experience zones which brought the learning ecosystem to over 7000 people across 10 corporate office locations across the country. A digital communication funnel point (custom app) drove buzz, engagement and registrations across the campuses.
Outcomes
Learning Week has since turned into a flagship HR event for the client over the last 4 years. Averaging 18,000 learning hours generated during the learning week every year, and a whopping 65,000+ views on Lynda.com, the event has received growing participation and engagement scores through the years. Beyond the learning culture activation, the campaign has also achieved a phenomenal advocacy of 70,000 impressions on social media as well. The scope expanded in the second and third years of the intervention to include all manufacturing plants as well, bringing 18 sites into the fold of the Learning Week and inculcating a true transformation in the corporate culture.
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We’ve brought value to our customers. As always, we’re grateful for their appreciation.
“Aiming to build a learning culture, they not only helped us with our plans but also added value to make it much bigger and a huge success”
Sunil Singh,
Reliance Industries Ltd.
“d’frens helped us identify our brand identity, clarify our message and revived our organization. Their expertise and agility guided us to become a brand we are proud of!”
Stuart Harris,
Growth Academy Asia, Hong Kong