Employee experience has been a priority for most organizations in the last decade. But its significance has increased multifold ever since remote working became the norm. In this article, we will explore why that is, and what exactly that entails.
It has never been an easy task to create experiences that speak to a wide range of employees. More so when you consider that these experiences need to be spread over several vital touch-points. However, the task of providing relevant and positive experiences becomes even more challenging in today’s climate. Where employees are having to deal with a pandemic as well as get acclimated with the reality of a changing work environment,
But we have seen several organizations step up to the challenge and produce revolutionary results. And we observed that they were successful in their efforts primarily because:
- They paid attention to how the pandemic was affecting their employees.
- Modified their employee experience to address the same.
Workday was one such organization that effectively dealt with the changing needs of their employees. They introduced ‘modified schedules’ that offered full-time employees the option to move to a part-time schedule. And amongst other efforts, also provided free access to meditation apps. Such measures allowed them to update their offerings and cultivate relevant employee experience. Which showed just how conscious and aware they were about the problems their employees were facing. And also displayed their applaudable intent to ensure an easy transition of their people into the new work dynamic.
With a similar approach, you must also look for ways in which you can help your employees cope with the changing scenario.
Take for example one widely common problem that employees world over continue to struggle with – the blurring of lines between work and life. A workforce that has always operated in a physical office setting is now working from home, in a virtual world! And not being equipped to deal with this change, they are finding it extremely difficult to make the distinction between ‘time for work’ vs ‘time at home’. And this has left a lot of the employees feeling overwhelmed.
In such a scenario, when more and more employees are feeling demotivated and disengaged, it is up to organizations to carefully design and administer positive experiences that realign the workforce with the organizational culture and community. And nurture a space where they can also have social and informal interactions that go beyond work. All so they are able to manage their work effectively without facing an eventual burnout.
Moreover, when most of the employees (if not all) are constantly facing situations provoking grief and anxiety, it becomes the need of the hour for organizations to consider ways of including experiences that allow their employees to connect with one another. And find a safe and open space where they can focus on their mental health and wellness.
But a major reason why employee experiences need to be organizations’ main focus today is that most of them are failing to be relevant in the post-pandemic world.
Truth be told, employees have no use for the ‘unique’ and ‘fun’ experiences crafted before the pandemic. ‘Bring your pet to work day’ and ‘Friday Team Dinners’ are no longer implementable. Moreover, there is an urgent need to revamp the experiences designed for ‘key moments that matter’ such as for onboarding or training.
Without the ability to leverage physical interactions and community events, HR needs to identify new ways of engaging their employees that fall in line with their organization’s values and proposition. Failing to do so will inadvertently lead to high attrition rates.
And it’s not only your employees who are looking at how you help them cope with the changing times. Your potential employees as well as your customers are considering your actions and determining their behavior according to it.
This is why you need to employ relevant, purposeful, and impactful experiences for your employees. So they can continue being productive and motivated.
And if you want to explore ways to improve your employee experience initiatives, we are happy to connect with you!